Unicorn food has been a thing for a while now. The brilliant, multi-hued, pastel-pink-blue-yellow trend hit social media feeds hard and set everyone’s fairy-princess hearts aflutter. Maybe you noticed a week ago when Starbucks released its five-day run of unicorn Frappucinos. (I saw someone holding one on the street, in the wild, and couldn’t stop staring.)

The blue stripe in any unicorn creation could very well owe its shade to Blue Majik, a blue-green algae that’s pretty all on its own. As a proprietary cousin to spirulina, Blue Majik has all of the touted algae’s enzyme, mineral, and B-vitamin properties with the added benefit of a sky-blue hue. And it’s been making its way into some of the more natural eye-catching drinks in town.

I Am the Juice Place downtown makes a tonic (I Am Magic) that pairs their house-extracted almond milk with blueberry tea and a dose of Blue Majik. The result, with its light berry flavor, is refreshing and absolutely lovely. (Yes, this is the place where they give their drinks names like I Am Iridescent, their vibrant dragonfruit smoothie I wrote about last summer.)

At Brewed + Pressed in the West Village, Island Milk is a coconut-water elixir, thick with a mixture of the meat and water. Pink salt picks up the flavors, and the dose of Blue Majik makes it look like the bottom of a swimming pool. (They also make a blue shake thick with frozen banana and activated raw almonds; I’ve written more about them here.)

I found a few Blue Majik-enhanced smoothies at JuiceLand in Sylvan Thirty, but these fall under the general embrace of their vast and dizzying drink list without necessarily making a point to unleash the full potential of the blue. Their Tikal smoothie is good, but it’s a shade of pale yellow-green from its primary ingredients of pineapple and mint. Another features Blue Majik mixed in with papaya and a slew of other fruity things. It’s blue in the way a bruise might be. You know the good stuff is in there, but it defies your best social media-shot aspirations.

Meanwhile, plug #bluemagik into an Instagram search and you get the kind of results you see below. Want to try conjuring the blue hues at home? Here’s a recipe for a blue latte from a trendy juice bar in Brooklyn. A quick Amazon purchase will have Blue Majik winging it’s way to you.

Blue Ombré Chia Parfait😍 for your visual pleasure. ✨✨Aren't the colors just divine? I've been enjoying taking loads of photos and experimenting with @gomethodology and can't wait to be able to provide all my Bay Area followers with some of my recipes for delivery! Stay tuned for that my friends!

A post shared by Edgar (@edgarraw) on Apr 24, 2017 at 11:15am PDT

Blue Majik Blue/Blackberry Chia Smoothie Bowl. 🦋🦄💙💙 Recipe on blog in link 🦋 @karennalove 💙🌿💧 Blue Majik is known to be a detoxifier, anti-oxidant Algae, containing protein and iron, and so many benefits! All the vegan bloggers love this superfood, first found at @greenyourspirit 🙏🏻she makes an amazing cleanse with E3 Live. We do it for not just the powerful effects, but for the beauty of color. Even Starbucks got on the trend and pretty sure it's just food dyes since they are about junk food 😉 🌈🦋🌎🦋💙💙 🌎 #bluemajik #superfoods #vegan #unicornbowl #bluespirulina #vegan #vegansmoothiebowl #healthylife #vegansofig #fitfoodie #superfood @e3live

A post shared by Carrie Kennon (@e3livefeeling) on Apr 26, 2017 at 6:42am PDT

Oh you know just Mermaid Nicecreamin' @linasaber 🐚🐳🌊🍦 would ya like a scoop? 😊️ Sharing this nourishing, banana-free with a coconut substitute @nicecream on my blog release tomorrow at 9PM Est. Seriously can't wait to share all the details of the Mermaid Smoothie Bowl and Mermaid Nicecream. The last of the blue theme to celebrate my blog launch! 💙 💙🌿💧 #bluemajik #bluespirulina #bluealgae #certifiedorganic #plantbased #superfood #healthylife #fullyraw #eatclean #whatveganseat #healthyfood #veganlife #fitfoodie #vegansofig #healthyeating

A post shared by Carrie Kennon (@e3livefeeling) on Apr 25, 2017 at 8:10pm PDT

Blue Majik chia pudding @eat_to_be.slim 💙🌿💧 ・ ・ ・ #bluemajik #bluespirulina #bluealgae #certifiedorganic #plantbased #superfood #whitechiaseeds #chiapudding #vegan #glutenfree #whatieat #healthylife #fullyraw #whatveganseat #eatclean #healthyfood #veganlife #fitfoodie #vegansofig #healthyeating #smoothie #smoothiebowl

A post shared by Carrie Kennon (@e3livefeeling) on Apr 26, 2017 at 5:06pm PDT

750 North St.Paul St. Suite 2100 Dallas, Texas 75201