Fresh-faced and vibrant, while being cool and sophisticated, Madi is the little sister restaurant to Madison on Park. Now open in San Diego’s Normal Heights neighborhood, Madi serves brunch seven days a week, featuring an all-day menu of breakfast and lunch, mimosas and wine, and a grab-n-go coffee and pastry counter.

Like your bestie’s house, Madi is a place to visit for any and every occasion, and each experience is exactly what you need it to be: a buzzy weekend brunch with bubbles, a morning breakfast meeting, a quick mid-week lunch, or leisurely meal on the patio over a glass of wine…or three.

Rooted in vibrant and fresh California cuisine, the menu puts a playful Mediterranean twist on west coast ingredients, creating an inventive brunch experience that offers the best of both worlds: balanced sensibilities and sweet and savory indulgences. Divided into Shares, Lunchy Stuff, Griddle Game (featuring a 60-year old pancake recipe), Build Your Own Bowl, and Madi Faves, the menu is designed to dine multiple times per week, lighter some days and more indulgent on others.

Madi was designed by husband-and-wife duo Dave and Anna Sindelar of ARCHISECTS, the team behind the award-winning design of Madison on Park. While Madison’s aesthetic is moody and sophisticated mid-century modern, little sister, Madi, nods to the vibrant, playful and colorful postmodern retro revival of the late 70s, 80s, and 90s.

Bright and inviting, Madi’s white stucco exterior includes floor-to-ceiling windows, framed in green and blue and accented by the building’s original stained glass windows. Accordion style glass doors open onto the sidewalk, flooding the dining room with San Diego sunshine and warm breezes, creating a light and airy feel made for daytime brunching.

The corner space includes an outdoor patio for 30, that faces the Kensington neighborhood and is lush with hanging plants for an indoor-outdoor vibe. The interior of the 2,000 square foot space is wrapped with vertical wood slats and the same intricate wood joinery used to build the sky-high arched walls at Madison.

The dining room seats 60 and features built-in sage colored banquettes, a walk-up coffee bar and diner-style counter seating. A color palette of peach, clay, muted green and natural wood is happily interrupted by four ceiling-height pillars designed into abstract expressionist sculptures that function both as a wall and art in the space.

The Madi team includes Jeffrey Fink (owner of Madison on Park, M-Theory), Matthew Sieve (partner and operator of Madison on Park) and general manger, Trish Rowley, who alongside Fink and Sieve opened Madison as assistant general manager, and previously worked with Sieve at Isabel’s Cantina.

Just as he did for Madison’s brunch menu, Sieve, who is a third generation restaurateur (his family owns and operates a 100-year old breakfast restaurant in Minnesota), created the Madi brunch menu. Having previously cooked at Madison, and brunch at Encontro and Shorehouse, Chef Tomas Felix joins the team as head chef and will execute the menu and lead the kitchen operations.

At Madi, diners will recognize many of their favorite Madison staffers, longtime servers, bussers and cooks, who will split their time between the locations, adding to the neighborhood feel of the space.

Diners brunch on items like the Mediterranean Breakfast, poached eggs, house hummus, grilled pita bread, half avocado, pickled cabbage and a tangy cucumber salad, The G.O.A.T, a breakfast sandwich with ham, egg, swiss, goat cheese, apricot habanero jam and peppery arugula grilled on rustic Levain bread, a Surfer Burrito and Madi Breakfast Tacos.

The Griddle Game section of the menu includes Strawberry and Mango Pancakes, Cool Cat Cakes with peanut butter, banana and bacon, and Blackberry & Goat Cheese Pancakes using Grandma Helen’s pancake recipe, a staple on the menu at Sieve’s family’s restaurant in Minnesota for over 60 years. Madi’s brunch menu also features a selection of favorites from Madison’s weekend brunch, including Waffle Churro Sticks, Carnitas Stack with a Belgian waffle base, and a White Bean Shakshuka.

Lunch items range from Mediterranean Lettuce Wraps, a Watermelon, Blackberry and Feta Salad, Seasonal Ceviche, and the Madi Burger. The Build Your Own Bowl section creates countless options so diners can customize their experience to fit their lifestyle, whether gluten free, paleo, vegetarian or vegan. B.Y.O.B includes a base of greens or grains, plant or animal-based proteins, extras like veg or cheese, and sauces like Herby Yogurt, Tahini Citrus, Carrot Ginger, and more.

Breakfast beverages include mimosas in bright flavors that balance benefits with bubbles, including Black Magic with organic lemon, apple, alkaline water, blood orange agave and activated charcoal, Orange Pineapple Kale, Mango Mint, and Blue Dream with spirulina, cold-pressed lemonade and ginger.

Madi will also pour a selection of natural and low-intervention wines, a cocktail menu featuring low ABV spirits, craft beer and mocktails including an Italian Spritz and a Salted Caramel Espresso Martini made with Lyre’s non-alcoholic spirits.

Catering to the neighborhood, Madi makes mornings easy with a grab-and-go coffee counter operated by Heartwork Coffee featuring a full menu of espresso-based beverages, strawberry matcha, chai and turmeric teas, and more. Uniquely designed with the community top-of-mind, the counter service food offerings will adapt as the needs of the neighborhood do, whether that calls for morning pastries, croissants or fresh-pressed juices, or more satiating items like overnight oats and breakfast sandwiches to-go.

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Madi is located at 3737 Adams Ave, Normal Heights, San Diego. Hours are seven days per week, from 8AM t2:30PM.

Keep up to date with Madi, visit their website here and follow them on Instagram.

See you there, San Diego!

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